Can Pay Per Click Advertising Help Your Business?  PPC, STRATEGY & CONSULTING|BY MARY-JANE OWEN Many businesses struggle to find ways to grow at a faster pace. SEO is a great way to generate leads. But it can take months or even years...
Entrepreneurs change the world and create the future. They focus their energies on solving problems, improving things around them, and making a positive impact on peoples’ lives everywhere. To do this, most true entrepreneurs embody several characteristics which help them align their lives around this pursuit –...
By Hardeep Sound, Regional Sales Director: East Africa at SAP  As we mark one year since the global COVID-19 pandemic hit Africa, all eyes are on countries’ ability to secure, import and distribute the vaccines that have been proven effective in the fight...
By Genevieve Koolen, Human Resources Director at SAP Africa Will people return to the office when it’s safe to do so? Since the start of the pandemic last year, organisations and employees across the world have embraced remote work like never before. 
By Thomas Murayi and Peter Karah, business executives, Microsave Consulting (MSC). In our previous blog, we discussed why humanitarian organizations and governments use e-vouchers to distribute relief. We presented the challenges in the disbursement of cash and physical goods and outlined the benefits e-vouchers present to recipients,...
Without a decisive game plan in place, trading can be considered exceptionally high risk and more of a gamble instead of a smart investment strategy Dany Mawas, Regional Director at INFINOX Capital says there are several factors that are required for successful trading,...
Leaving a job can be a hard decision to make. Still, we all have to keep in mind that sometimes job offers are way more attractive on paper than in real life. Because of the increasing demand for tech workers, employers are going further to meet potential...
By Les Khan St. Kitts and Nevis Citizenship by Investment Unit Chief Executive Les Khan, CEO,  St Kitts and Nevis (SKN) Citizenship In today’s fast-paced modern world an entrepreneur must be many things. Qualities...
A look at customer relationship management systems (CRMs), customer data platforms (CDPs), and Data management platforms (DMPs) (By James Bayhack) In today's digital world, data-driven customer analytics have become the heartbeat of modern businesses. Customers are engaging with businesses through digital channels while innovative...
Covid-19 has accelerated the rate of digital technology adoption around the world, but also revealed the depth of the digital divide worldwide. For millions of people living in Africa, who do not have access to the internet or laptops and smartphones, the pandemic has resulted in greater...