UD Trucks makes a comeback to the Kenyan market

(L)UD Trucks Senior Product Manager the Middle East, East & North Africa, Mikito Maruyama, Doreen Chebet, Sales Manager UD Trucks, Majda Tochdi- Marcom Director and Jeferson Machado Sales Director UD Trucks East Africa during the consultative meeting at CMC AL-FUTTAIM Nairobi.

As one of the world’s leading commercial vehicle brands, UD Trucks has long been a major player in the Eastern African market. Yet 2020 is set to be a landmark year for the Japanese brand owned by the Volvo Group, as it rolls out ambitious new plans for its operations in Kenya. 

CMC Motors Ltd, a motor dealer with over 70 years in Kenya and the regional market is the dealer of choice appointed by UD Trucks to continue with the dedicated development, advancement and expansion of the brand both locally and regionally.  

Patrick Amenya, the group sales Director said “The UD Truck brand has a rich heritage in the region and specifically in Kenya where it is being relaunched. CMC is a household name and brand in Kenya whereby we have been in existence for over 70 years, UD brand has had a home at the company for over three decades. The UD Truck brand has been assembled locally at the KVM plant in Thika in which CMC is a joint shareholder with 35 % and the Kenyan Government with 32.5 % alongside other shareholders. The assembly process creates direct jobs to Kenyans with auxiliary one emanating from parts supply chain”. 

CMC is proud to offer to UD Truck customers the new range of models that are anchored in the brand DNA of “Ultimate Dependability.” The Quester and Croner range are designed to go the extra mile for the customer in terms of delivering unique solutions for every application.

In line with the Big 4 Agenda of the Kenyan government on local manufacturing, the UD Trucks are assembled in the state-of-the-art assembly plant – Kenya Vehicle Manufacturers -KVM in Thika. The plant was the first assembly line in Kenya having started in the year 1976.  It has an installed capacity of 6600 vehicles annually. 

 The facility has created jobs to Kenyan youths with greater expansions and more opportunities expected in the coming years.  Presently, there are over 290 staff working in the facility.