By Perminus Wainaina
With the evolution of modern technologies, it is becoming increasingly important for business owners to do all it takes to ensure that their business grows.
Digital marketing has proved to be one of the most effective ways to reach online customers and followers. Following a thoughtful digital marketing strategy will help your business – small and large – grow. It is more crucial than ever to cultivate an online presence to engage with today’s consumers.
With this in mind, how can you, as a business owner, ensure that your business grows with digital marketing?
1. Establish a strong social media presence
Because it is constantly growing, social media cannot be ignored as a key marketing tool. Many businesses have successfully been able to grow their customer base solely through Facebook and other social networks.
Engaging with customers online may seem pointless. However, building an engaged following is a must in today’s world. With the click of a button, you can now reach millions of customers.
Social Media also gives you access to valuable customer feedback and opens a direct line of communication with your target audience. Facebook, Instagram, and Twitter among others, offer the chance to exchange messages directly with customers and other businesses.
If you are just starting out in your business, using influencers is a quick way to increase your number of followers.
2. Leverage the power of Search Engine Optimization (SEO)
You may have taken all your time to maintain a functional and polished website. However, truth is, without a strong SEO strategy, potential customers may never see it. Optimizing your content through SEO will ensure your website becomes one of the first search results on Google and beyond. This is one of the most effective long-term strategies for generating highly-targeted traffic.
Pay more attention to creating unique, insightful, and engaging content for humans that includes a few of the basic SEO principles. You can know the principles by going through a Digital Marketing training that will equip you better. With the skills you learn, start by researching the most highly-searched keywords in your industry and write several in-depth blog posts that add value to these topics.
Remember, the higher your page ranks on the Google results page, the higher the chance of local customers finding out about your business leading to its growth.
3. Know the power of email marketing
Engaging in email marketing is a great way to keep your current customers coming back.
With tools such as MailChimp or Constant Contact available, you can send split tests and segment your list according to the interest level of each subscriber. For instance, if someone opens an email, they have shown interest in what you offer. If they click on a link, this indicates higher interest.
Seek to use email marketing to deepen your relationship with customers. Send them content from the heart that will connect in an authentic way.
Effective digital marketing is key to growing your business. Executing the above strategies will undoubtedly help you achieve this goal. Remember that digital marketing doesn’t have to be expensive. Enrol in our upcoming February class and learn just how Digital Marketing will help your business grow.
Perminus Wainaina is a Certified HR Consultant and the Managing Partner at Corporate Staffing Services where he manages a team of 20 staff. He helps CEOs, executives, and managers solve their biggest HR pains, dysfunctions, and key challenges and turn their teams into a well-oiled machine that contributes dramatically to business success.