LG pioneers IoT devices in East Africa

General Manager of Marketing Moses Marji speaking on the benefits of Smart products to consumers.

Fluctuating electrical voltages are a common occurrence in most of Africa. Indeed, electricity vibration as is commonly known is a major source of concern for most households as it destroys electrical and electronic appliances. Locally, LG’s voltage stability devices, including the popular fridge guard, offer a solution for many consumers. But beyond the voltage stability devices, LG is pioneering a technology that effectively overcomes the fluctuations challenge while reducing power consumption.

Their solution is smart devices, also known as IoT devices.

Simply put, these are devices that are interconnected through the internet, and are able to communicate with each other.

IoT devices relay information on energy consumption and are programmed to use data to adapt to temperature changes, effectively reducing their power consumption.

What would it be like to control the temperature of your fridge as you sit in your office, many miles away from home? Being able to control our home appliances using a smart phone makes life easier. And such capabilities are becoming a reality right before our eyes, as IoT is making it possible.

With IoT emerging as one of the most exciting technological trends, many global players are creating solutions based on this technology. In Africa, LG is leading the way.

“We are innovating to not only cut the negative effects of electricity vibrations but also to reduce energy consumption,” says Moses Marji, Marketing General Manager for LG Electronics in Africa.

LG current list of innovative devices cut across its four main divisions namely; home appliances, home electronics, air conditioning and mobile communications.

Their smart devices are installed with features like LGHomechat and SmartThinQ, allowing consumers to interact with their devices in a never-seen-before way.

The company’s aim is to spearhead the creation of smart cities, powered by IoT. Their latest side by side refrigerator can be controlled by a smart phone, allowing users to check the contents of the refrigerator, and saving on power.

“According to research, the average person opens their refrigerator at least 60 times a day. Half of the time, they just open, stare and close the door. Essentially, what this means is that the appliance consumes more energy as it has to work harder to keep up with that,” says Mr. Marji.

While IoT devices are pricey, the executive believes that Kenyan consumers need them. “We have a segment of Kenyans that needs latest technology. For us, our goal is to supply them with the best technology and to enhance their experience. It helps that our devices consume less electricity.”

Additionally, he says, LG expects that many people will be willing to connect to the LG Smart Cities.

“We are a leader in IoT and we hope that our technology will trickle down to all future cities.”

LGs latest devices are a cut above the rest. For instance, their intelligent TVs can be controlled by users who talk to the remote devices. The TVs are now supporting 14 languages. The products are designed with the customer’s convenience in mind.

“We are happy to bring technology that helps customers, makes them comfortable and saves their costs.”

So, what makes LG stand out in a sea of electronics manufacturers?

One thing that is synonymous with LG is quality. According to Mr. Marji, LG spends millions of dollars on Research and Development, with an aim of bringing to the world the best, high quality products.

“Our products are durable as we don’t compromise on quality to save costs. We also listen to the needs of our customers.”

LG’s range of innovative products won accolades at this year’s Consumers Electronics Show for a reason. Their IoT devices, including washing machines, are equipped with cutting edge technology that could potentially change the dynamics of the consumer electronics industry. Their paper thin TV screen was one of the crowd-pullers and ended up winning several awards for the South Korean giant.

The firm is keen on availing their innovative products to the customers in a hassle-free way, sometimes delivering the products to the customers’ doors.

In Kenya, the firm has a robust distribution channel, including an online store and B2B channels.

Their online brand shop was the first of its kind in Kenya.

Like most electronic manufacturers, LG is also a casualty of the counterfeits dragon.

While counterfeits are a serious challenge in the local market, the firm says it has put up measures that seek to tame substandard electronic goods.

“Our strategy is to give consumers a two-year warranty on every product. That has become one of our distinguishing factors.”

Other than this, customers can countercheck the details of any LG product on the website.

With a strong presence in the East African market, LG seeks to stamp its authority as the premier electronics supplier that’s powered by the IoT technology.

“We are excited about IoT and the range of devices that we have lined up for the Kenyan market,” concludes the executive.