Employers must embrace continuous learning and employee development

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As an Employer, you are constantly under pressure on a myriad of company issues; From Management to employee engagement, and importantly customer satisfaction.

With all this on your plate, you may have undermined continuous learning and employee development.

When you were carrying out recruitment, you remembered a degree and skills are milestones in qualifications. What you forgot is that, by employing them you were enrolling them into a new journey of continuous learning and development.

Sadly, most employers have not fully embraced continuous learning as they feel it would be more beneficial to the employees rather than their companies. Wrong!

Recently, I carried out HR training for HR Professionals and 90 percent of the attendees had paid for themselves. When I asked why, they said their employers felt like it is was not really necessary! This is the sad reality.


So, why must employers embrace continuous learning and employee development?


  1. Continuous learning is a tool for attracting great employees

To begin with, the labour market is full of millennials who view individual jobs as development opportunities.

This means that for you to recruit the best and brightest among them, you must focus on continuous learning.

A good Continuous development program will play a large part in building a company’s image and reputation, which will spread and attract employees who are eager to learn, grow, and flourish with the business.

It will also help you in retaining them.


  1. It will help in Retaining top talent which is necessary for long-term profits and success

Secondly, apart from attracting high talent retaining this talented and ambitious lot is an uphill task.

Your competitors are also looking out for this skilled lot hence if you limit opportunities in career growth and advancement, they will leave you.

In my daily recruitment tasks, employees cite career development support as a key priority when looking for a new job, but they don’t always get it.

What about loyalty to the company?


  1. Continuous learning will Improve Employee Loyalty to the company

Similarly, Younger employees, particularly millennials, value workplaces that focus on mentorship and help them reach new heights in their careers.

Most of them feel happier at their jobs when bosses care about their success and goals beyond the company.

When you actively invest in your employees and their futures, employees will feel more loyal and more inclined to remain with the company.

Continuous learning will not only make employees feel more valued, but also more competent and confident in their hence improved productivity.


  1. Continuous learning will promote Employee Satisfaction hence improved productivity

Fourthly, most of us individually would not be happy to stand still; we are driven to progress and grow and same applies to employees.

If denied these opportunities, they become bored with their careers regardless of how well your pay might be. This dissatisfaction will lead to unproductivity.

Some companies no longer feel as responsible for their employees as they assume that most of them will stay for long. Employees do move from job to job more quickly in today’s economy and only companies that foster continuous learning see employee satisfaction.

Also, higher-skilled workers are more productive compared to lower-skilled workers and this will save you time, money and other resources.


  1. It will help save Time, Money and other resources

Last but not least, helping an employee improve is much easier than replacing them!

For example, as an employer, there comes a time when you need to let someone go. There are costs implications that include severance pay, unemployment taxes and the loss of valuable time and energy incurred when looking for a replacement.

Opting to spend money elevating your current employees as opposed to hiring new ones could be the best option.

To sum it up, Continuous learning is a must for the success of both employees and companies. This can be inform of seminars, workshop, specialized certificate programs and collaborative learning at workplace. Also taking part time courses at University or College is one way.

Perminus Wainaina is a Certified HR Consultant and the Managing Partner at Corporate Staffing Services where he manages a team of 20 staff.  He helps CEOs, executives, and managers solve their biggest HR pains, dysfunctions, and key challenges and turn their teams into a well-oiled machine that contributes dramatically to business success.