LG introduces its cutting-edge Instaview refrigerator in Kenya

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LG's General Manager of Marketing Mr. Moses Marji and Lead Product Trainer William Kamore knocking twice on LG's new smart refrigerator the Instaview Door-in Door

InstaView Door-in-Door™ Boasts Pioneering Design and Enhanced Performance

LG Electronics (LG) has launched its groundbreaking InstaView Door-in-Door™ in Kenya for consumers who seek the utmost convenience and quality in a household appliance.

The refrigerator is world-renowned for its innovative glass panel, revolutionary knock-on feature that reduces cold air loss, and sleek, premium design.

While conventional refrigerators often sport ordinary doors with ice dispensers, LG’s InstaView Door-in-Door™ is a first in the industry with its never-before-seen 33-inch sleek glass panel and array of innovative features.

In addition, knocking on the panel twice illuminates the interior is illuminated, allowing users to see what’s inside without ever opening the door or wasting cold air.

“Our latest InstaView Door-in-Door™ refrigerator is the definition of a premium appliance, balancing innovation, style, and efficiency,” said Janghoon Chung, Managing Director of LG Electronics East Africa. “This refrigerator exemplifies LG’s meticulous attention to each and every detail to create products that suit our consumers’ needs.”

InstaView Door-in-Door™ – Transforming How Users Interact with Refrigerators

Moreover, the spacious Door-in-Door™ compartment allows users to easily store frequently accessed snacks or beverages. The refrigerator’s storage space can be effortlessly accessed using the Hidden Button under the refrigerator door while also granting users a wider view of the items stored inside, offering the utmost in flexibility and convenience. By reducing cold air loss by up to 41 percent1, the compartment keeps food fresher longer.

The refrigerator also replaces conventional door handles with unique, square pocket handles that open from the bottom of the top door, adding a modern touch to its overall appearance.

Innovative Features Cater to Everyday User Needs 

With LG’s high-grade non-plumbing water and metallic ice dispensing system, the refrigerator can easily be installed anywhere in the home. The streamlined large capacity water tank is located in the refrigerator’s main compartment, making it easy for users to place water directly in the tank2.

The InstaView Door-in-Door™ refrigerator also employs the door-mounted Spaceplus™ Ice System to produce ready-to-use ice, perfect for kicking back on a hot summer day with a bottle of white wine from the Full Wine Rack.

Still, those that prefer red wine will get plenty of use out of the refrigerator’s Utility Box, which keeps small food items such as cheese, deli, and other products fresh – perfect for charcuterie dishes.

The inside of the InstaView Door-in-Door™ is equipped with Hygiene Fresh+™3 to eliminate potentially contaminated air, unpleasant odors, and 99.999 percent of the bacteria4 inside the refrigerator.

Meanwhile, the Moist Balance Crisper™ maintains peak moisture levels while the innovative FRESH Balancer™ optimizes humidity by sealing the vegetable box to keep fruits and vegetables in their optimal state of freshness with the simple flick of a switch.

The InstaView Door-in-Door™ is fully compatible with LG’s SmartThinQ™, allowing users to control their refrigerator using their smartphone from outside the home. Users can set the refrigerator temperature, control Express Freeze and Hygiene Fresh+™ operations, and diagnose appliance problems all from the connected application.

Inverter Linear Compressor Ensures Maximum Energy Savings

LG refrigerators are powered by the unique Inverter Linear Compressor, which employs a linear piston drive instead of a conventional reciprocating drive. This generates less internal friction, resulting in 32 percent lower energy consumption and 25 percent less noise5, all while providing greater reliability and durability.

LG’s Inverter Linear Compressor is backed by a 10-year warranty. The compressor is able to operate without complications for up to 20 years6, according to a review by the German scientific and technical association Verband der Elektrotechnik Elektronik Informationstechnik (VDE).

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