MIDAS TOUCH: WHY SOME ENTREPRENEURS GET RICH AND WHY MOST DON’T

AUTHOR:DONALD TRUMP & ROBERT KIYOSAKI

YEAR OF PUBLICATION: 2011

REVIEWER: ORONI TENDERA

What makes a successful entrepreneur? What is an entrepreneur’s most important job? Donald Trump and Kiyosaki provide answers to these fundamental questions in their book, Midas Touch. According to the authors, five qualities comprise success, and each is represented by one of your fingers. The thumb represents strength, the index finger suggest focus, the middle finger symbolizes a brand, the ring finger implies relationship and the pinky finger stands for the little things that still count. Together they comprise the Midas touch. If you don’t have it, the authors warn, you won’t make it big in business. Both authors take turns expounding on each principle by harkening back to their own personal experiences. Kiyosaki draws on his service in Vietnam and his failed attempt to build a financial empire out of Velcro wallets.

Trump and Kiyosaki assert than an entrepreneur’s most vital responsibility is to create high-quality, stable jobs.  In a world of high unemployment and an economy that needs new jobs to recover, who is not hungry for a solution, something that will speed economic recovery? “As the middle class disappears there is only one or two ways you can go: rich or poor,’’ write the authors. Many will look up at the government for jobs, but Donald Trump and Kiyosaki argue, “Government cannot create real jobs. Only entrepreneurs with the Midas touch can do that.”

Trump alludes to his many escapades building New York City skyscrapers and hosting a reality TV show. The authors complement each other surprisingly well, as both men possess rare insights into the way business really gets done.

This book is highly recommended for entrepreneurs or anybody desiring to venture into business.