Marketing Knowledge-based Malaysian Education to East Africa

Education Malaysia was the first organization to ever organize a dedicated stand-alone Study in Malaysia expo in Kenya, Uganda, Tanzania, Rwanda and Zambia

One of Malaysia’s key attractions is its extreme contrasts of towering skyscrapers that look down upon wooden houses built on stilts, and five-star hotels sitting several meters away from ancient reefs. Besides scenic view, the growing appetite for the country’s quality higher education by international students is another attraction.

“Malaysia is a safe place with excellent technology and resources offering quality, internationally recognized education. Renowned institutions of higher learning round the globe are rapidly setting up branch campuses in Malaysia to provide top-notch education opportunities to students,” observes Vincent Naidu, the founder and managing director of Education Malaysia Limited (EML).

EML, the trail-blazer organization accredited for placing East African students in institutions of higher learning in Malaysia was incorporated in Kenya in 1998.

The institution has its offices at the heart of Kenya’s Capital in Nginyo Towers along Koinange Street. The location is strategic for easy access by individuals, parents and prospective students who require information, registration and admission services about studying in Malaysia points Mr Naidu.

“We act as the regional information hub providing free data and counseling services to prospective student and other services on higher education in Malaysia to ensure that their needs addressed. This takes care of registration until students’ arrival in Malaysia.”

Vincent Naidu, MD, Education Malaysia Kenya

According to study, Malaysia is ranked the world’s 11th most preferred education destination among international students by UNESCO. “This is a clear indication that Malaysia has won the confidence of international students (including East Africans’) for its enriching and quality education reiterates Mr Naidu.

In addition, the country embraces a multi-cultural community that aims to make its students global citizens. International students are exposed to multiple languages, cultures and traditions as well as a wide variety of culinary treats and places of interest to explore in enhancing diversity.

Mr. Naidu is quick to note that students need not be skeptical about the effects of culture shock because Malaysia, despite being a predominantly Muslim nation, freedom of worship is enshrined in the constitution. “The weather is also similar to that of East Africa’s coastal regions like Mombasa and Dar es Salaam, as well as lakeside cities like Mwanza, Jinja, Kisumu and Kampala. The hot and humid or hot and dry weather is acquiescent to East Africans’ who are not used to the extremely cold climates of Europe and North America.”

“Since we began operations nearly two decades ago, we have grown to become a household name and a market leader in East Africa due to our professionalism and efficiency,” says Mr. Naidu.

EML prides itself of well trained, warm and experienced staffs ready to assist in time of need. Mr. Naidu who holds an MBA in International Marketing from Newport University, USA is a chartered marketer and a trained tourism publicist. He is a Malaysian born, Kenyan resident since 1995.

His firm was the first institution to organize a dedicated stand-alone ‘Study in Malaysia’ expo in Kenya, Uganda, Tanzania, Rwanda and Zambia. These education fairs, he says were meant to bring the best Malaysian Universities under one umbrella for a concerted effort in increasing the number of international students to Malaysia. “We organize four expos in a year giving students and parentsopportunity to interact with university representatives and get first-hand information on higher education opportunities. The expos also assist our partner-universities to brand their product, create awareness and position themselves in the Kenyan market.”

These leading universities offer courses in numerous fields of study ranging from Diploma to Doctorate level.

These institutions include:

  • MAHSA University.
  • LimKokWing University.
  • Kuala Lumpur Infrastructure University College.
  • Sunway University.
  • Taylor’s University.
  • Asia Pacific University.
  • Swinburne University of Technology Sarawak Campus.
  • International Medical University – IMU
  • Heriot- Watt University.
  • SEGI University.
  • KDU University College.
  • Monash University.
  • Curtin University.