By Thomas Murayi and Peter Karah, business executives, Microsave Consulting (MSC).
In our previous blog, we discussed why humanitarian organizations and governments use e-vouchers to distribute relief. We presented the challenges in the disbursement of cash and physical goods and outlined the benefits e-vouchers present to recipients, humanitarian organizations, governments, and the ecosystem. We highlighted examples of programs that have implemented e-vouchers successfully.
In this blog, we take a close look at the implementation of e-vouchers. We assess the roles of key stakeholders in the ecosystem, understand the challenges they face, and reflect upon the lessons learned so far.
The implementation of an e-voucher system requires various actors within the ecosystem. It entails coordination among stakeholders comprising humanitarian organizations and governments, the platform or service provider, local vendors, external suppliers, and beneficiaries.
The various actors within the ecosystem play different roles, as follows:
organizations and governments
- Provide funds for social benefits transfers
- Collect beneficiary details such as demographics, GPS coordinates, levels of food insecurity, and criteria for other programs
- Make bulk payments using Real Time Gross Settlement to the payment service provider(s)
- Share the e-voucher with the beneficiaries using an SMS to the mobile phone number nominated by the beneficiary; the message also provides details on how and where the beneficiaries may redeem the voucher
payment service provider(s)
- Generate e-vouchers and issue them to humanitarian organizations and governments to distribute them to the beneficiaries
- Issue a USSD code for the beneficiaries; beneficiaries dial and follow the prompts on the USSD platform to pay for the specified goods at a merchant outlet
- Redeem the electronic vouchers in exchange for goods predefined by the donor agency
- Receive electronic value as a transfer of float to their e-money wallet
- Use the electronic float to replenish their supplies by paying external suppliers or access through their specified banks
Figure 2: AN example of an electronic voucher redeemable at a specified merchant outlet in Kenya
Challenges of using electronic vouchers
- Limited choice of shops to redeem vouchers: The humanitarian organizations and governments may predefine the shops where the e-vouchers can be redeemed. In some instances, remote areas may lack enough shops, which may mean that beneficiaries have to travel far to redeem the e-vouchers for predefined goods. Due to reduced competition, the shops increase the prices of goods, sell substandard quality items, or charge beneficiaries for products they have not purchased.
- Low levels of digital capability: Low levels of digital capability undermine the use of mobile services, which impedes the usage of e-vouchers.
- Infrastructure challenges: Challenges related to infrastructure, such as inadequate mobile network connectivity hinder the ability of beneficiaries to use e-vouchers and also their ability to set up the system for assistance programs. Programs incur high costs when setting up the e-voucher system.
- Inadequate access to technological tools, such as mobile phones: According to World Bank data, Kenya has a high mobile cellular subscription of 96.32 per 100 people compared to the average in Sub-Saharan Africa of 82. Beneficiaries of social benefit programs, and particularly women have lower mobile phone ownership, live in areas with poor connectivity, and have insufficient access to electricity.
- Preference for cash by external suppliers: The residents receive the e-vouchers and exchange the value for goods or services at local stores. The vendors subsequently redeem the electronic value to replenish their stock of goods or services. The lack of a digital economy may pose a challenge in remote areas since the suppliers may not accept electronic value as they often prefer cash value.
- Risk of diversion of benefits: The e-vouchers program works well if the beneficiaries’ data is accurate and reliable. The point of data collection has vulnerability—local actors may add beneficiaries who are not whom the social assistance programs target. The risk of poor targeting methods and identification reduces the impact of the interventions.
- Increased costs of maintaining beneficiary database: Maintaining beneficiary databases is always challenging. This is because of the need to clean up the data regularly to take account of movements of beneficiaries, deaths, and other circumstances that may change the beneficiary’s status.
How can stakeholders address the challenges?
- Increased investment in digital capability: To increase the adoption of e-vouchers, stakeholders in the relief aid sector need to work together to promote the digital capability to enable beneficiaries to accept and use e-vouchers. Training on digital capability at the village level with the help of community-level influencers or agents can be one effective way of imparting knowledge on the use of e-vouchers and other digital financial products.
- Increased investment by county and national governments: The governments at the national and county levels need to increase investments to encourage the growth of local retail shops and allow beneficiaries of electronic vouchers to exchange their vouchers for goods and services. In Kenya, trade and industry are largely a function devolved to the county governments. County governments need to employ concerted efforts to facilitate trade in the counties to enable locals to open and operate retail shops. This can be done by creating enabling policies and a conducive environment for retail businesses to operate. For example, the Kakamega County government has included in its budget amounts for setting up modern markets in every sub-county to facilitate trade by constructing lockable stalls, providing lighting, 24-hour security and access to low-interest loans, and capacity building to enable them to utilize the funds effectively.
- Create incentives for mobile network operators: Donor organizations and government actors need to incentivize mobile network operators to invest in infrastructure in rural areas to enable the connectivity that is critical to support e-vouchers. Ultimately, this will be a commercial decision and will drive companies to deploy new technology, such as nano-satellites. The question is not if, but when—and how policymakers can encourage and accelerate this coverage.
- Create innovative models to increase the ownership of technological tools: Lack of access to technological tools, such as mobile phones, especially among women reduces the ability of some beneficiaries to receive the e-vouchers. It is important to create innovative models and partnerships to enable financing to enable low-income beneficiaries to acquire mobile devices and pay for them according to their income patterns. Models, such as pay as you go (PAYGO) enable beneficiaries to acquire devices and pay for them in staggered payments of daily or weekly installments according to the ability of the client. Besides, in some regions, special attention will be required to ensure that female beneficiaries continue to own and use mobiles.
- Increased awareness of campaigns on the use of digital payments: Stakeholders, such as regulators, policymakers, and financial service providers need to work together to increase the effectiveness of e-vouchers and the use of digital payments. This would also increase awareness on the benefits of, and incentives for, digital payments to increase their acceptability. For example, the elimination of commissions on low-value transactions by providers in Kenya as part of the response to COVID-19 increased uptake and usage significantly.
- Increase efficiency in data collection: Donor organizations and government actors need to increase efficiency through additional verification of beneficiaries to reduce the risk of targeting the wrong beneficiaries. While this may come at an additional cost to the donor organizations, itwill ensure that the right beneficiaries receive the relief aid.
- Proper identification of beneficiaries: A robust selection mechanism is needed to ensure the right beneficiaries are targeted with social assistance. It should target only those who need social assistance and eliminate those who do not. For example, the use of stop-gap measures, such as mobile operator databases and social registries can identify new beneficiaries of social assistance to eliminate the bias in the selection of new beneficiaries.
- Automation of beneficiaries’ databases: Automated beneficiary databases need to be implemented to reduce monitoring and maintenance costs and manage the on-boarding, payment, and exit processes of beneficiaries. This will enable donor organizations to cut down on the costs of maintaining the databases. Investing in a robust management information system to manage the on-boarding, payments, grievances, and exit processes is one of how donor organizations can manage the costs of maintaining beneficiary databases.
As the world gears up to the second wave and different strains of COVID-19, the low- and moderate-income populations will require support from humanitarian organizations and governments. According to research conducted by MSC, innovative delivery of targeted social assistance to low- and moderate-income people is critical to ensure their survival. Adherence to the mandated social distancing and preventive guidelines will provide a further impetus for digital financial services to support targeted social assistance efforts.
E-vouchers provide an opportunity to support individual beneficiaries and provide much-needed community development by supporting local economies. As an immediate response mechanism, e-vouchers allow beneficiaries to address their basic needs, facilitate improved preparedness and recovery, and overcome the loss of income and livelihoods among the most vulnerable.
However, e-vouchers require governments’ support and political goodwill to succeed. As governments are the major distributors of relief to vulnerable populations, its buy-in helps encourage digital financial services and e-vouchers to distribute social assistance.
E-vouchers present several benefits, such as enhanced reach, better accountability, and robust monitoring. Humanitarian organizations, governments, and the private sector have a strong case to use e-vouchers for disbursements. The conditional use of funds allows for their traceability. Thus, governments may use e-vouchers to disburse bursaries to students in public government schools and bolster women’s health programs, such as the Linda Mama program.
Capacity-building efforts by payment service providers for beneficiaries and other stakeholders, such as government employees, retail merchants, and service providers are necessary to promote stakeholder buy-in, encourage acceptance, and enhance ease of use for beneficiaries.
When done right and done well, digital voucher assistance places people at the center of any humanitarian response, ensuring that those excluded from digital and financial opportunities can effectively access, use, and make their own life-defining decisions for their families.