Wimbart, the Public Relations agency specialising in Africa & emerging markets, has launched the second edition of its Office Hours Programme, that equips early stage technology start-ups with the PR and communications tools needed to help scale their businesses. In partnership with Pan-African early stage fund Ventures Platform, and leading media platform Techpoint Africa, the three month programme will deliver PR and business mentorship to 30 Africa focused start-ups. Targeted at technology-enabled start-ups building solutions for Africans on the continent or in the Diaspora, eligible start-ups must be less than two years old, have a minimum viable product and be pre-Series A. Applications are now open.
Launched in March 2020, the pilot Wimbart Office Hours Programme saw 22 start-ups, including Crop2Cash, Ecodudu and Wellahealth selected from a pool of over 80 applicants from across Africa, Europe and the US. Successful start-ups joined an in-depth PR webinar + Q&A with Wimbart founder and Managing Director Jessica Hope, followed by dedicated one-on-one sessions with senior members of the Wimbart team, that covered deep dives into how PR could support their specific business goals. The power of storytelling, anatomy of a solid press release, and the art of pitching to journalists were just some of the topics covered during the programme.