- Nigeria, South Africa and Ivory Coast record highest mobile and online reading populations in 2018.
- 65% of mobile readers in Africa are men while 35% are women.
- On average, women spend 11.5 minutes reading while men spend 6.5 minutes per session making women more frequent readers.
Oslo, Norway 05 of September, 2018 – Opera and Worldreader, the global nonprofit that believes everyone can be a reader, have announce ahead of the International Literacy Day that African mobile users have spent more than 4 millions hours of reading books on their mobile phones in 2018. This milestone represents an increase of 32 percent from the same period last year.
The partnership between Opera and Worldreader started in 2015 with the aim of bringing free e-books to millions of mobile users in Africa through Opera Mini, the leading mobile browser in data compression. The technology behind Opera Mini compresses text and images to 10 percent of their original size, reducing data consumption and the cost of data on a mobile phone and allowing users to spend more time reading and downloading their favorite books when using Worldreader.
“We are very happy to contribute to literacy in Africa with our Opera Mini browser as we give mobile users access to Worldreader’s vast library,” said Jan Standal, VP of Product Marketing and Communications at Opera. “Since we started this partnership we have added more than nine million new readers in Africa who now enjoy books from different genres such as romance, adventure and education, among others.”
Women read more than men
A study conducted by Worldreader, called Reading in the Mobile Era, showed that 65 percent of mobile readers in Africa are men while 35 percent are women. However, women tend to spend 11.5 minutes reading on average while men read 6.5 minutes per session, making women more frequent readers.
Moreover, African mobile readers prefer books related to love and romance, especially those that come from local authors and publishers. Below you can find a list of the most read books in Worldreader and Opera Mini in 2018.