Retailer Tusker Mattresses, in conjunction with leading local and international suppliers have announced a major customer reward campaign slated for the coming weekend.
The customer reward campaign in Nairobi, Juja, Eldoret and Kisumu will act as the final leg for the ongoing Tuskys Gigantic Sale, with attractive discounts of up to 50% on a range of retails products.
Speaking when he confirmed the scheduled ‘Black Friday’ sale scheduled to kick off on Thursday next week, Tusker Mattresses Group CEO, Mr. Dan Githua said the firm, will be hosting the ‘Tuskys Gigantic Sale Grand Finale’ through the weekend.
The Tuskys Gigantic Sale Grand Finale, Githua said has received a major boost from leading local and international suppliers who are providing quality electronics, furniture and related household goods for sale. In Nairobi, Tuskys T-Mall has also secured extra parking space at Moi Educational Centre and PCEA Nairobi West to guarantee shoppers convenience.
During the Tuskys Gigantic Sale Grand Finale, Githua disclose that the firm will be presenting 400 sofa sets, 800 dining table sets, 1000 entry level and 600 premium Television sets, 100 washing machines, 1500 microwaves, 500 Refrigerators and 400 cookers at up to 50% discounts.
Suppliers providing retail products and brands such as Samsung, LG, Kabras Sugar, Menengai Soap Ohms, Luminarc, OSRAM, Moulinex, Regal, Tefal, Beko, Jikokoa, Redberry, Hotpoint, Ramtons, Kings Collection, Slumberland, Vitafoam, Dettol, Brookside, Dawaat, Mortein Doom, Rina cooking oil, Soko Ugali, Huggies, Kenchic, Harpic, Persil have supported the Tuskys Gigantic Sale to a tune of more than Kshs 400million in the last seven weeks.
The support of retail suppliers, Githua explained has served to inspire the recovery of the local retail market which had suffered a slowdown last year.
“The recovery of the local retail market has enjoyed the support of our partners who are providing quality in-season merchandise for sale during the Tuskys Gigantic Sale Grand Finale that kicks off on Thursday through to Sunday,” Githua said and added, “This is not a clearance sale. All the items on offer are in-season items presented for sale by suppliers keen to appreciate the support of our customers.”
Globally, retailers are revisiting the role of sales promotions to accelerate growth in the sector. According to a recent report by Kantar Worldpanel, a global research expert in shoppers’ behavior, retailers in the UK are revisiting promotions to win their customers hearts and enhance growth.
In Kenya, the Tuskys Gigantic Sale has served to break new ground for Tusker Mattresses which has already reported a more than 70% business growth on all fronts including customer footfall and transactions.
The Tuskys Gigantic Sale Grand Finale will be hosted at Tuskys T-mall and Tuskys Greenspan in Nairobi, Tuskys United in Kisumu, Tuskys Juja and Tuskys Eldo Centre in Eldoret.
“The Tusky’s Gigantic Sale is shaping up to be our biggest yet! In this difficult economic times, it is always refreshing to be able to give back to our valued customers in the form of discounted prices. In partnership with our suppliers, we have facilitated the delivery of heavy discounts across all categories,” Githua assured.
The participating stores, Githua said, have been prepared by creating more space and ensuring we have enough sales representatives to engage with shoppers.
In the last 4 weeks Tuskys has successfully carried in-store activations across the country, from Kisumu, Kakamega, Eldoret, Mombasa, Ngong, T-mall, and Greenspan where customers were engaged on product information and Demos.
Tuskys Gigantic Sale performance highlights:
On home appliances. Top seller is the BEKO cooker FSSS53110GS. This is high quality product from Europe whose best feature is its safety. The cooker comes with a sensor & will switch itself off immediately it detects a gas leak. This is a unique feature that has seen the cooker sell more than 550 units in 6 weeks.
- On small appliances, the OHMS microwave grill selling at 5900/= has made microwave grills affordable to any family and has registered very high sales volumes
- We continue to lead on washing machines commanding 70% of the Kenyan market with premium LG 7kg and 8kg washing machines all going off at 18% and 31% discounts respectively
- On TVs, the premium TV segment is leading with LG full smart 55″ whose price has been cut from 139k to 85k leading the pack with 500 units sold so far. Its followed closely by LG 43″ smart with 350pcs in the same period.
- In terms of store performance, Tuskys United Kisumu is leading followed by T-mall, Tuskys Imara, Tuskys Greenspan, Tuskys Midtown Nakuru and Tuskys Juja Mall